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Japan America Society (JAS) Initiative 2010

Japan-America Society of Dallas/Fort Worth Dallas,
TX
Membership Development & Marketing Campaign (Year 2)
Project Director: Anna McFarland
$10,000
The objective is to grow a larger customer base in order to increase our impact
on the community and ensure the long-term stability of the organization.
Specifically, JASDFW should grow both corporate and individual membership
numbers 40% from the June 2009 level by May 31, 2011; provide programs designed
to further engage/satisfy current members, attract new members, and fulfill its
mission; implement a marketing plan to raise public awareness of JASDFW and
extend reach in the community; and implement a fund development plan to
diversity fundraising and increase revenue.

Japan-America Society of Georgia Atlanta, GA
Development & Programming Director (Year 2)
Project Director: Kazuyoshi Domoto
$31,900
Dr. Kathryn Negrelli was hired as Director of
Development and Programming (DDP) in Year 1 of the project. The DDP has enabled
JASG to sustain and expand membership, create long-term sustainable programs
and projects to ensure the growth of the Society, and expand membership and
programming outside the metropolitan Atlanta area. The DDP will continue to
manage the outreach project, working to develop and execute effective
membership outreach and fundraising campaigns.

Japan-America Society of Pennsylvania Pittsburgh,
PA
Confluence: TRIAJE Three Rivers Initiative about Japanese Education (Year 3)
Project Director: Wendy Bennett
$20,000
JASP’s project objective is to develop sustainable educational programs which
help to fund the position of outreach coordinator (OC). Time, energy and
financial resources have been spent on the development of the “mottanai bunka” programs. JASP
will build on this curriculum, developed in Years 1 and 2 of the grant, of which furoshiki, obento,
and Japan Artifact Box (JAB) programs have been a major part. In Year 3 the OC
will oversee the maturation of these programs as JASP moves to more
sustainability in reaching audiences among our corporate members, as well as
incorporating JAB into our Japan in the Schools
curriculum. The OC will also direct JASP efforts with annual events.

Japan-America Society of the State
of Washington
 Seattle, WA
Kentaro Goes to Washington State (Year 2)
Project Director: Mark Smith
$20,000
The first year of the grant project saw significant success as the Society hired
a full-time Japan in the Schools (JIS) Program Coordinator and accomplished a
number of Year 1 goals, including updating current and creating new programs
which meet Washington state educational standards. JASSW anticipates successful
implementation of improved and new programs which will gain more attention from
schools and education professionals. In order to sustain the momentum and build
on the successes of Year 1, the program in year will focus on volunteer and
financial sustainability, programming and distribution.

Japan-America
Society of Tennessee Nashville, TN
Regional Outreach and Activity Centers in West and East Tennessee (Year 3)
Project Director: Leigh Wieland
$22,850
The two previous years focused primarily on establishing and stabilizing the
West Tennessee Center which was launched as economic recession took a firm grip
worldwide. Year 3 of the project will continue financial support in part for
the West Tennessee Center as well as provide for the hiring of a dedicated
part-time Program Coordinator who will implement established annual programs,
develop new programs, provide support for Regional Center activities and serve
as Festival Director of the annual, Nashville Cherry Blossom Festival (NCBF),
now entering its third year. The NCBF is the cornerstone of future revenue for
JAST beyond membership contributions and grants. 

Japan-America
Society of West Michigan Kalamazoo, MI
Capacity Building, 2009 Japan America Societies Initiative (Year 2)
Project Director: Bob Perkins
$20,000
Year 2 of the project will focus on retaining current members and seeking new
corporate and individual memberships by outreach meetings and additional
fundraising opportunities. Maintaining a full-time Executive Director for Year
2 will allow for expanded coverage of the urban areas of Lansing, Kalamazoo,
and Grand Rapids, as well as the smaller communities of Jackson, Coldwater,
Holland, Muskegon and Mount Pleasant. The Executive Director will spend at
least on e day in each of the major communities to
promote membership and organize and implement program activities in each of the
communities. The Executive Director is also charged with increasing new
membership and enhancing revenues in the targeted communities. 

National
Association of Japan America Societies
 (NAJAS).
Washington, DC
2010 CGP/NAJAS Japan America Society Workshop
Project Director: Peter Kelley
$18,634
The objective of the grant project is to help small and mid-sized Japan America
Societies (JAS) develop the skills to sustain themselves, grow in their host
communities, and participate effectively in the NAJAS grassroots network. To be
held August 22-23, 2010 at the Hotel Kabuki in San Francisco, CA, just prior to
the NAJAS annual meeting, there will be an evening reception to facilitate
networking and a full-day workshop led by two outside facilitators focused on
defining and developing compelling benefits in their communities. Executive
directors or leaders from 16 JAS will attend the reception and workshop.