Skip to content



03/19/2020 - 03/24/2020
Wellesley (MA), Boston (MA), Swarthmore (PA)

Resonances of Chindon-ya – CANCELLED

© Chindon Tsushinsha / Tozaiya

Please note this project has been cancelled.

Time & Location

March 19, 12:45 PM
Wellesley College (Wellesley, MA)
For more information, please click here.

March 20, 7:30 PM
Association for Asian Studies Annual Conference 2020
Constitution Ballroom, Sheraton Boston Hotel (Boston, MA)
For more information, please click here.

March 24, 4:30 PM
Swarthmore College (Swarthmore, PA)
For more information, please click here.


Chindon-ya is Japan’s unique form of street musical advertisement practice, which dates back to the late 1800s. Ostentatiously and colorfully costumed, these street musicians can be hired by any business for the day, and roam through the neighborhood streets playing an assortment of musical instruments to attract the residents’ and passersby’s attention to publicize the client. Hailing from Osaka, Chindon Tsushinsha is a renowned chindon-ya group in Japan, considered the best and most visible. Chindon Tsushinsha will give a performance at the AAS Annual Conference, as well as a lecture and demonstration at several colleges and universities on the east coast.

Founded in 1984 and led by Kojiro Hayashi, Chindon Tsushinsha maximizes its mobility, friendliness and flexibility, providing a breath of fresh air in the industry. Chindon Tsushinsha has contributed to refine the ad agency in the streets into a more sophisticated and eccentric performance, expanding the diversity of their work. The beloved troupe has presented their unique performance not only in Japan but also more than 20 cities around the world as an ad agency, performer and culture ambassador.

This project is supported through the Grant Program for Dispatching Artists and Cultural Specialists.